Développez l'apprentissage automatique prédictif avec Flink | Atelier du 18 déc. | S'inscrire
Available On-demand
Companies today are aiming to sell directly to consumers to enhance customer satisfaction and build stronger relationships. And BMW Group is no different.
They announced plans to start direct-sales (D2C) operations with its Mini brand in 2024 and their brand sales in 2026. Recognizing the need for 360 data transparency across the customer journey, BMW Group needed to find a way to access real-time data throughout the organization. Enter Confluent. By leveraging the Kora Engine, BMW ensures its Apache Kafka deployments are enterprise-ready.
Register to learn how you can expand your D2C operations and transform your omnichannel customer experiences with data streaming (just like BMW Group did).
Hear (and see a product demo) from BMW Group’s Jakob Henne, IT Product Owner, and Juri Ivanov, Solution Architect.