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Demand for omnichannel services – like curbside pickup, contactless returns, and personalized customer experiences – have made e-commerce retail a critical capability. As a result, retailers are accelerating their move to the cloud, but that alone isn’t enough.
To deliver on customer expectations, retailers must unify and integrate data scattered across systems, including point-of-sale (POS), e-commerce, and enterprise resource planning (ERP).
Download this ebook to learn how Google Cloud and Confluent help retailers like Dick’s Sporting Goods, Lowe’s, Walmart, and Instacart harness real-time data to: